Leapmotor says it is not facing a stockpile of unsold vehicles in Australia, unlike some Chinese brands that have struggled with excess inventory. The company attributes its controlled approach to its partnership with Stellantis, which enforces a structured demand-driven ordering process.
Andy Hoang, head of Leapmotor Australia, told CarExpert the brand avoids the common practice of shipping large volumes of vehicles without regard for local demand. Instead, it uses monthly forecasting to determine stock levels. “We’re not just dictated by our head office that says, ‘You need to sell a thousand cars, we’ll just ship you a thousand cars, and you guys work it out’,” he said.
The brand entered the Australian market in 2024 with the mid-size C10 SUV, followed by the smaller B10 in 2025. The latest additions include the B05 hatchback and the upcoming B03X light SUV, due in November.
Leapmotor’s cautious expansion contrasts with other Chinese brands. The brand now offers 14 models in China, ranging from the compact A05 to the large D19 SUV, but has selectively introduced only a fraction of those to Australia.
Unlike some rivals, Leapmotor has not brought the T03 micro-car or the D99 people mover to Australia, despite exporting the former to Europe and the UK. Hoang noted that the C16 and D19 SUVs remain priorities, but the D99 is lower on the list. “Let’s just say that versus the other cars that I’ve rattled off here earlier, that’s probably lower on the priority list than those vehicles, [but] never say never,” he said.
Globally, Leapmotor has delivered 666,539 vehicles year-to-date, up 68.5% from 2024. However, only 17% of sales occur outside China, where the brand operates through a joint venture with Stellantis. In Australia, deliveries reached 1,168 vehicles, up 158.4%, though this remains far below competitors like Geely, which sold 23,632 vehicles this year.
